Branding. Why Should You Care?

Webinar Overview  

As an individual, have you ever wondered to yourself, ‘what is my online reputation?’ or as an organization, do you know what your identity is? Branding has always been important, both at organisational as well as at individual level. In this digital age, is it even more crucial that we pay closer attention to our brand? Technology has become the spanner in the works as it has brought about new dimensions to the creation and maintenance of one’s brand. Join us as we unpack this intricate concept, particularly highlighting organisational branding, personal branding, branding with relation to hiring as well as how to, using social media, communicate to funders.

About the Speaker

Sebastian is the Chief Partnerships Officer (CPO) of Simprints, a non-profit tech company with a mission is to transform the way the world fights poverty. Simprints builds technology to radically increase transparency and effectiveness in global development, making sure that every vaccine, every dollar, every public good reaches the people who need them most. Simprints is operational in over a dozen countries, has reached over 850,000 individuals, and is supporting partners such as Gavi, Mercy Corps, and the Ethiopian Ministry of Health.

As the CPO at Simprints, Sebastian’s task is to drive Simprints towards commercial sustainability and spearheading Simprints’ advocacy work globally to improve the privacy standards in the biometrics and international development industries. Sebastian is a serial entrepreneur with degrees in Development Economics from the University College London and the University of Cambridge.

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