How To Market Your Skills

So you want a role within an organisation that’s not hiring? Here’s how to market your skills

1. Emphasize your contribution: Are your skills transferable? You should be able to explain how your skills will benefit the organisation. You are most probably competing with many other candidates with a similar skill set. So, what makes you stand out?

2. Do your homework: Learn as much as you can about the organisation (what are the organisation’s goals? what do they stand for? etc.)

3. Master the elevator pitch: Given 30 seconds, can you confidently communicate your skills, experience and goals? A captivating elevator pitch is crucial in grabbing the attention of a potential employer.

4. Build your personal brand: These days a large part of your personal brand will be displayed online. So ensure that your online presence portrays you in a positive and professional manner. Though this is true for all social media accounts, it is particularly true for professional platforms such as LinkedIn. Show interest in your industry by sharing articles relevant to your industry and ensure that your profile is constantly updated.

5. Every little thing matters: Potential employers don’t/may not necessarily know you personally. So initially, all they have to go on is what you send them. Ensure your documents are completely error-free, that you address the e-mail to the appropriate person, etc. Remember that the minor details you might take for granted add up to form an impression about you.